Loser Machine Destination America t-shirt black

The Loser Machine Company was founded in 2009 by professional skateboarder Adrian Lopez as a tribute to Southern California counterculture. The brand name originated as an insider phrase among Lopez's friends in Oceanside, California, who reclaimed the stereotype of being "losers" because they preferred skating, vintage choppers, hot rods, and tattoo culture over mainstream approval. By labeling their tools and vehicles "loser machines," they championed an underground lifestyle defined by the mantra to not care what others think. Today, the brand successfully bridges the skate and custom motorcycle worlds with heavy-duty apparel, like t-shirts, hoodies, sweats and caps, turning a negative label into a badge of honor for independent creatives and outsiders alike. Here is what makes the LMC Destination America t-shirt stand out: • Stock t-shirt • Standard fit • 100% cotton